What is the purpose of a PIM?

Published on : 06 July 20222 min reading time

PIM software facilitates product data enrichment by supporting integration, workflows and procedural systems. A PIM solution is a process-driven tool that uses master data collaboratively to generate product content. It acts as a single, central platform to enrich, govern, manage and aggregate product data and content before distributing it to e-commerce, sales and marketing channels.

What is product information management software?

PIM (Product Information Management) Software allows you to consult the inventory status in due time. It is primarily intended for companies that produce or commercialize cosmetic, high-tech or food products. It can be used in conjunction with a variety of company data sources. PIM can be used by both small and large companies. It is not necessary to train an expert to use it, as it is a very simple tool. In addition, it is a good idea to periodically review the photo or video instructions offered on your vendor’s platform. Finding PIM software is not difficult. Just search online for a service provider that can provide you with one. For example, you can create optimal product experiences with Goaland.

What is the main objective of the PIM?

Product Information Management, or PIM, is designed to boost productivity by generating accurate and timely product information. It allows you to quickly put your offers online and save time when setting up seasonal operations. In addition, the generated cards offer all the important information. You can share and update them at any time. Every employee will have access to all data sources, ensuring the long-term viability of your business. Suppliers, customers and distributors will all have access to the latest information.

The benefits of PIM software

You can quickly organize your data with PIM software and eliminate the risk of having them stolen or scattered. Anyone with access to this program can have the right information on different channels at the right time, regardless of their location. Real-time updating, data connection and task automation are all valuable assets.
PIM can help procurement and marketing departments operate more efficiently by facilitating joint activities and communication. Employees will save time, increasing productivity and process data in a timely manner while increasing revenue. Duplication and errors are reduced with the PIM solution. It also improves consumer and product satisfaction.

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